From The Truth About Amway:

Amway has finally launched the new amway.com website in time for the 50th anniversary celebrations later this month. The site is a well needed improvement on the old one, but to be honest, as an international Amway IBO I'm a little disappointed. It appears to me as if Amway.com has stopped representing the global Amway business and instead primarily represents Amway Global, as Amway North America is now known. The most obvious way this has happened is with the site logo – no longer Amway, it's Amway Global. 

Now, if one clicks on the country name or language on the top right of the site, you are provided with a link to other countries sites, but if you want US or Canada, then Amway.com is it. For one example of the North American specificity of the site, it mentions in a number of the places the monthly bonuses from "3% to 25%". As far as I'm aware the only place Amway goes to 25% on the monthly rebate scale is North America – everywhere else it tops out at 21%. Or click on "Start a Business" and "Find an IBO", you're provided with a contact form – it doesn't ever ask your country. Nutrilite is mentioned, but nowhere is Nutriway mentioned, the brand name in a number of Amway markets. "Shop Online" takes you to the old Quixtar site. Etc, etc, etc. The site is clearly targeted towards North America.

Read more at The Truth About Amway.