From Nu Skin:
PROVO, Utah, April 14, 2009 /PRNewswire-FirstCall
via COMTEX/ — Nu Skin Enterprises (NYSE: NUS) today announced more
than 150 million meals have been donated to malnourished and hungry
children around the world through its innovative social enterprise,
Nourish the Children. Nu Skin distributors, customers and employees,
purchase and donate nutrient-dense VitaMeal(R) through a humanitarian
initiative the company introduced in June 2002.
"Nourish the Children applies the rigor of successful business
practices to addressing the problem of hunger in a sustainable manner,
despite a slumping economy," said Steve Lund, vice chairman of Nu Skin
Enterprises board of directors and executive director of Nourish the
Children. "In just over seven years, we surpassed 150 million meals
donated, and now we are well on our way to reaching 200 million. I am
very impressed by the individual sacrifice and generosity that have
accomplished this tremendous good."
About Nourish the Children
Every six seconds a child dies of malnutrition and more than 800
million people suffer from hunger. To help address this desperate
situation, Nu Skin has developed nutrient-dense VitaMeal and for its
Nourish the Children initiative. Nourish the Children facilitates
ongoing VitaMeal donations and distribution by uniting the company's
global distributor network of 750,000 entrepreneurs with a humanitarian
cause. More than 150 million servings of VitaMeal have been purchased
and donated by Nu Skin distributors, customers and employees, and the
company boosts donations through a percentage of matching donations.
The purchased meals are then donated to reputable non-profit agencies,
such as Feed The Children(R). Partnering agencies distribute VitaMeal
to the world's needy children at no additional cost.
Very commendable efforts put forth by Nu Skin. It is admirable that they not only donate the line, but they themselves created it for the sole purpose of donation (OK, and a marketing tool I am sure too). I won't even get on my soapbox about NuSkin's publicity and positive press & marketing they get for this humanitarian effort. Bottom line is hungry children are worth it, and it is noble that they took a stand.