By Dan Mitchell, MLM Blog Correspondent

Why do MLM companies insist on giving their products weird names? ageLOC? Did they notice that the first 4 letters of this new product spell the name of another MLM company?

This from Nuskin:

PROVO, Utah – June 22, 2009 /PRNewswire/ — Top international sales leaders for Nu Skin Enterprises, Inc. gathered today in Saint Petersburg, Russia, to learn how Nu Skin plans to expand its distributor business opportunity with next-generation anti-aging products in both skin care and nutrition that target the ultimate sources of aging.

"For more than 25 years, Nu Skin has offered people the opportunity to start their own business selling exclusive and innovative anti-aging products – and that opportunity will be better than ever with ageLOC," said Truman Hunt, Nu Skin president and chief executive officer. "We believe that ageLOC is unlocking the secret of youth through our unique understanding of the relationship between aging and certain genes in the human genome, the ultimate sources of aging.

"ageLOC will not only have significant implications for an aging population that wants to live young, but also for an increasing number of people who are seeking out Nu Skin's business opportunity to supplement or replace their income."

The international sales meeting is the next step in the company's roll out of its exclusive ageLOC discoveries. Nu Skin introduced the first phase of its strategy to target the sources of aging last October with the launch of ageLOC Galvanic Spa Facial Gels, formulated to target a free radical generator in the skin to deliver superior cosmetic benefits. The company will continue its roll out of ageLOC products with the introduction of an unmatched daily skin care system this October at Nu Skin's global 25th anniversary celebration in Los Angeles. As part of its strategic direction, the company will also unveil plans to launch additional exclusive ageLOC products, including a nutritional supplement in the latter half of 2010.

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