OxyFresh is launching a new multi-level marketing company called 21Ten. The product is a super-juice vitamin powder that comes as a "nutrition stick."

This from their website:

21TEN is owned by Oxyfresh, a 25-year veteran of the MLM industry (Oxyfresh itself is launching a massive conversion to environmentally sound packaging in 2010). Oxyfresh has developed over 50 pure residual income products that are so good for repeat business that the average active Oxyfresh distributor orders three times the requirement. That’s three times, or $300, every month.

Oxyfresh may not be the glitziest company out there, but you use its products every day, in every way. It’s a rock-solid, profitable business that has been paying residual income royalties since 1984 — before some of you were even born, and before most of you got out of high school. Oxyfresh even pays residual income to the granddaughter of one of its founding distributors, and plans on continuing that trend.

They seem to be targeting the 18 to 35 market with their marketing efforts – everything from the cheeky copy on the website to the packaging tries way too hard to be cool. They even use the domain name socoolithurts.com on the packaging! What hurts way more than being cool is trying so hard to be cool.