The average adult consumer is presented with more opportunities to spend money today in one 4-hour period than he was in thirty 24-hour periods just a decade ago.
There is a mammoth amount of marketing noise bombarding the consumer every day that is vying for his discretionary income and his credit…. ___________________________________
So, how, Dan asked, to cut through all the marketing noise like a warm knife through butter?
My answer: Relationship marketing. Word-of-mouth marketing. Referral marketing. P2P—Person-to-Person marketing. A rose by any other name: Network marketing.
