From Bright Side Of The Sun:

Shaquille O’Neal rightly considers himself a marketing master who has leveraged his on-the-court success and his own unique personality into a global brand rivalling many Fortune 100 companies.

There’s no question that he’s one of the most recognizable figures in the world and his online popularity as evidenced by his nearly million strong tweeple army has reached epic proportions.

It should come as no surprise then to learn that Shaq’s virtually marketed diet is part of a scheme to sell something. In this case not just product but hope in the form a multi-level marketing “opportunity”.

The “Shaqlyte” diet (as previously discussed here) is probably a serious attempt by the Big Fella to lose weight and become a more mobile big man in the waning days of his great career. It is also clearly part of a bigger plan to generate hype for the July 31st Las Vegas mega-launch of a new product called Enlyten which seems to consist of two things, a product and an ethically questionable business model.

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