PLANO, Texas, Nov. 6 /PRNewswire/ — As more people look for
beverages that offer a one-two punch, Snapple’s introduction of
Antioxidant Water and LYTeWater takes drinking water to the next level.
The Antioxidant Water product line offers a smart solution that
improves energy, helps restore the body and supports a healthy immune
system for consumers who are actively taking steps to incorporate
healthier behaviors into their everyday routine. For those looking to
add a healthier boost to their traditional bottled water, the zero
calorie Snapple LYTeWater line is enhanced with electrolytes and
"We know that consumers are looking for healthier options that
include antioxidants, vitamins and electrolytes when choosing
beverages," said Bryan Mazur, vice president and general manager of
Snapple. "The launch of Antioxidant Water and LYTeWater provides
consumers with nutrient-packed, great tasting alternatives to
traditional bottled water."
Snapple Antioxidant Water features seven unique flavors inspired by
nature’s "superfruits," including pomegranates and acai berries. The
antioxidants, vitamins and electrolytes in each flavor provide one of
four distinct benefits for the body:
-- The Power to PROTECT: Vitamins A and E, electrolytes and a complete
dose of Vitamin C help protect the body against free radicals.
Available in Tropical Mango and Orange Starfruit flavors.
-- The Power to DEFY: Vitamins A and E, Grape Seed Extract, plus
electrolytes assist in refreshing the body and mind. Available in
Raspberry Acerola and Grape Pomegranate flavors.
-- The Power to AWAKEN: Vitamins A, E and B, Caffeine, Guarana, Ginseng
and Ribose, plus electrolytes will awaken your senses. Available in
Strawberry Acai and Dragonfruit flavors.
-- The Power to RESTORE: Vitamins A and E, plus a double dose of
electrolytes assist in restoring the body after any endurance and
strength activity. Available in Agave Melon flavor.
The LYTeWater introduction complements the Snapple Antioxidant
Water line, a mineral enhanced water with electrolytes from magnesium,
manganese, calcium and zinc for premium hydration.
Snapple Antioxidant Water, available in 20-ounce single bottles for
$1.39 to $1.59, and Snapple LYTeWater, available in 20 oz./6-pack
packages as well as 1 Liter single serve bottles for $1.00 to $1.69 per
unit, is available at major retailers, grocery and convenience stores
To learn more about Snapple, visit www.Snapple.com.
Snapple is the leader in great-tasting premium beverages. Founded
in 1972 by three childhood friends, Snapple got its start in Greenwich
Village, New York and is now available throughout the United States and
80 countries worldwide. Snapple prides itself on developing, producing
and marketing a wide variety of premium beverages, including
ready-to-drink iced teas, juice drinks, 100% vitamin-fortified juices
and water. Known for its down-to-earth approach to marketing, Snapple
continues to delight fans across the world. In 2003, Snapple made
history by becoming the official iced tea of New York City.
About Cadbury Schweppes Americas Beverages
Snapple is a leading brand in the beverage portfolio of Plano,
Texas-based Cadbury Schweppes Americas Beverages (CSAB), a subsidiary
division of Cadbury Schweppes plc . CSAB is one of the largest
producers of soft drinks and premium beverages in the Americas. CSAB’s
brand portfolio includes Dr Pepper, 7UP, Snapple, Accelerade, Mott’s
Apple Juice and Sauce, RC Cola, A&W Root Beer, Sunkist Soda, Canada
Dry, Hawaiian Punch, Schweppes, Diet Rite, Clamato, Mr & Mrs T
Mixers, Holland House Mixers, Rose’s, Mistic, Yoo-hoo, Orangina, IBC,
Stewart’s, Nantucket Nectars and other well-known consumer brands. For
additional information on CSAB and its products, visit