By Dan Mitchell, MLM Blog Correspondent

From Promo Magazine:

Consumers 18 to 24 have come to embrace social networks but have yet to
include Twitter in that hug, according to new research from the
Participatory Marketing Network, a trade association promoting social
marketing.

According to a study conducted in May on 200 Gen Y members of a PMN
panel, 99% of the group said they currently have one or more active
profiles on social networks such as Facebook or MySpace. But only 22%
of that same group said they are actively using microblogging service
Twitter.

The study was conducted by the PMN together with the Interactive and
Direct Marketing lab at Pace University’s Lubin School of Business.

“Twitter dominates the news, but clearly we’re only touching the
surface of its potential as a marketing vehicle,” PMN co-founder and
chairman Michael Della Penna said in a release. “There is a tremendous
opportunity now for marketers to develop strategies to get this
important group active on Twitter too.”

Read the whole story…