In part II of ‘Some Things Are Best Not Network Marketed" we will look at the characteristics of a good MLM product:
1. Consumable. You should be able to use the product and then buy more the following month.
2. Profit margin. There should be a decent profit margin in the product so that the company and the distributor can each make a nice markup.
3. Unique. The product should have unique selling points.
4. Weight. The product should be light weight enough to be shipped economically.
Some examples of good MLM products:
- Nutritional Products
- Niche Skin Care
- Niche Cosmetics
Nutritionals make a nice product because the ingredients can be unique, they are generally purchased monthly, they are lightweight and typically have a high profit margin. If I wanted to launch MLM Blog Nutritionals with a high quality daily vitamin, I could have it manufactured for less than $5 per bottle. Many companies turn around and sell that bottle for $30.
Part III will deal with products that are not good for longterm success with MLM.
I would add to 3. that if you can be in front of a trend, you could be onto a winner.
Also, if you want to take 4. to the extreme, you make sure that your product is a service.
I would also add that "Wave 4- Network marketing in the 21st century" by Richard Poe is a good read with regards to this subject