Quixtar released a DVD a while back titled "The Facts About Quixtar" and now they are offering the DVD information for free on a new web site. Here is a post from about the new site from the Real Quixtar Blog:

Last fall we launched the "Facts About Quixtar"
DVD to help IBOs respond to tough questions about our business. As with
all tools we provide to IBOs, we want to provide them for free or cover
our costs. We’re excited to be able to now provide all of that
content for free on the Web.  Check it out!  You can also go to QuixtarFacts.com for more answers on a variety of topics about our business.

A couple of things. First, I’m not sure if Quixtar is presenting all of the facts in the news-esque web site and second, you know that you have taken a wrong turn in your marketing and branding when you feel the need to tell people that your business is not a cult.