Tealeaf has released the results of their 5th annual survey of online consumer behavior conducted by Harris Interactive.

The results are telling:

48% of U.S. online adults say that they are now conducting more online transactions than they did in the past given the current economic climate.

12% of online adults who encountered issues said they shared those experiences via blogs or social networks, twice as many as in 2008.

Further, the survey reveals that these shared experiences are highly influential and should therefore be a real business concern. More than half (54%) of all online adults said social media content has influenced their online transactions, with 82% of those reporting that social media has influenced their choice of vendor.

That’s right…more than half of all online transactions are influenced by social media content.

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