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Update On Wal-Mart – Sam’s Club vs. MonaVie

Posted on 28. Jul, 2008 by Ty Tribble.

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There has been some controversy over the MonaVie-like product that Sam's Club is now carrying (see previous story).

A quick summary before I give you some updated information:

Wal-Mart's Sam's Club is now carrying a product that is very similar to MonaVie with a price of $17.24 per bottle, compared with $39 per bottle for the MonaVie product.  Comments from MonaVie reps have questioned the quality and ingredients.

With that in mind, here is an update with additional information:

Frut A Vie ingredients:

Proprietary blend of Acai (Freeze Dried Powder & Puree), Grape Juice, Pear Juice, Cherry Juice, Pomegranate Juice, Goji Juice (Wolfberry), Apple Juice, Cranberry Juice, Blueberry Juice, Acerola, Grape Skin Extract, Bannana, & 1140mg of Mangosteen Peel Extract. (incomplete - I am working on getting the rest of the ingredients).

MonaVie Active ingredients:

Proprietary blend of acai (freeze dried powder and puree); Fruit juice from concentrate (white grape, nashi pear, acerola, aronia, purple grape, cranberry, passion fruit, apricot, prune, kiwi, blueberry, wolfberry [goji], pomegranate, and lychee, camu camu); fruit purees (pear, banana, bilberry);d-glucosamine hydrochloride, esterified fatty acids, natural flavor, citric acid, sodium benzoate, potassium sorbate.

I also found a review of Frut A Vie on the Sam's Club site:

5 out of 5 fruit avie, 02/04/2008 By: judy This is great stuff! The acai fruit is the most healthful berry you can take and if you put a once in your smoothie it tasted great. Please bring it back!! Quality: 5 out of 5 Value: 5 out of 5

Pros: everything Cons: nothing

Gender: Female Age: 45-54 Owned product: 1-5 months Uses product: Every day Would you recommend this product to a friend?: Yes

ORAC Values:

MonaVie has an ORAC score of 1027 per oz.

Frut A Vie has an ORAC score of 3500 per oz.

An Oxygen Radical Absorbance Capacity (ORAC) score is a test tube analysis that measures the antioxidant levels of food and other chemical substances. If a food has a high ORAC score, then it means the food is high in antioxidants. The antioxidant’s strength is its ability to eliminate oxygen free radicals.

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Wal-Mart – Sam’s Club Set To Put MonaVie Out Of Business?

Posted on 26. Jul, 2008 by Ty Tribble.

When your company doesn't have a unique product, your only choice is to build your business on hype, false claims and other mumbo-jumbo.

Regardless of what some may think, people are not stupid.  They will eventually find out that a product similar to MonaVie is being sold in Sam's Club for $17.24 while MonaVie product is being sold for $39. 

Introducing Frut A Vie:

Here is the price tag from Sam's Club (a division of Wal-Mart) - note the comparison to MonaVie on the shelf tag:

Finally, have a look at the back label.  I will be posting a comparison of ingredients soon:

Wal-Mart and Costco are not stupid either, gang.  Building a business based on a juice that can be copied so easily along with hype filled testimonies that many times cross the legal line into medical claims will catch up MonaVie.  The hype only lasts so long.

Update II (Ingredients):

Frut A Vie ingredients:

Proprietary blend of Acai (Freeze Dried Powder & Puree), Grape Juice, Pear Juice, Cherry Juice, Pomegranate Juice, Goji Juice (Wolfberry), Apple Juice, Cranberry Juice, Blueberry Juice, Acerola, Grape Skin Extract, Bannana, & 1140mg of Mangosteen Peel Extract. (incomplete - I am working on getting the rest of the ingredients).

MonaVie Active ingredients:

Proprietary blend of acai (freeze dried powder and puree); Fruit juice from concentrate (white grape, nashi pear, acerola, aronia, purple grape, cranberry, passion fruit, apricot, prune, kiwi, blueberry, wolfberry [goji], pomegranate, and lychee, camu camu); fruit purees (pear, banana, bilberry);d-glucosamine hydrochloride, esterified fatty acids, natural flavor, citric acid, sodium benzoate, potassium sorbate.

I also found a review of Frut A Vie on the Sam's Club site:

5 out of 5 fruit avie, 02/04/2008 By: judy This is great stuff! The acai fruit is the most healthful berry you can take and if you put a once in your smoothie it tasted great. Please bring it back!! Quality: 5 out of 5 Value: 5 out of 5

Pros: everything Cons: nothing

Gender: Female Age: 45-54 Owned product: 1-5 months Uses product: Every day Would you recommend this product to a friend?: Yes

ORAC Values:

MonaVie has an ORAC score of 1027 per oz.

Frut A Vie has an ORAC score of 3500 per oz.

An Oxygen Radical Absorbance Capacity (ORAC) score is a test tube analysis that measures the antioxidant levels of food and other chemical substances. If a food has a high ORAC score, then it means the food is high in antioxidants. The antioxidant’s strength is its ability to eliminate oxygen free radicals.

Continue Reading