Singapore-based logistics and supply chain management company YCH Group is tying up with the cosmetics giant Mary Kay to break into the China market.
The two companies have signed a contract worth S$5 million.
Under the terms, YCH will distribute a range of skincare and cosmetic products for Mary Kay throughout Northern China, through its Beijing Regional Distribution Centre.
YCH has already invested some S$3 million to kickstart the operations.
The partnership plans to grow and venture into other new Chinese cities together, taking advantage of the fast-emerging consumer market in China and increasing affluence and spending power of the Chinese consumer.
Source: ChannelNewsAsia
