Hey, it’s Ty…

So, I’ve been around the block in this crazy world of network marketing, and one thing I can tell you for sure: people don’t buy your product, they buy your story.

Yep, you heard me. That protein shake, skincare cream, or essential oil you’re promoting? It’s awesome, I’m sure, but if your message isn’t clear, people will scroll right past it faster than my kids swipe through TikTok.

That’s where Donald Miller’s Building a StoryBrand comes in. If you’re serious about becoming a top earner in network marketing, this book is your new best friend. It’s not just another marketing book—it’s a complete shift in how you talk to your audience. Let’s break it down.

Why Most Network Marketers Struggle

Let’s get real for a second. The biggest problem in network marketing isn’t the product or the compensation plan—it’s confusion.

  • Too many marketers make it about THEM. They post about their team rank advancements, their product haul, their amazing company trips. And guess what? Nobody cares. (Harsh? Maybe. True? Absolutely.)
  • Their message is a mess. Have you ever read a social post that’s basically a firehose of product benefits? “This product detoxes, boosts energy, helps with weight loss, and clears your skin!” What does that even mean for the reader? Confusion = no sale.

Building a StoryBrand teaches you how to flip the script and make your audience the hero of the story. And when you do that? Game over. You win.

The StoryBrand Framework for Network Marketers

Donald Miller’s StoryBrand Framework is pure gold. It’s built on seven simple steps that turn your marketing from “meh” to magnetic. Let’s break it down and see how this applies to you as a network marketer.

1. Character (Your Audience)

First things first: your audience is the hero, not you. They’re the ones with a problem. Maybe they’re tired of their 9-to-5 grind, or they want to feel better about their health. Your job? Understand what they want and speak directly to it.

Pro Tip: Spend time getting to know your audience’s biggest struggles and desires. The more specific you can be about their pain points and goals, the more they’ll connect with your message.

2. Problem (Their Pain Points)

Every great story has a problem. Your audience has external, internal, and philosophical problems, and if you can name those, they’ll lean in.

  • External Problem: They want extra income, but they’re overwhelmed by where to start.
  • Internal Problem: They’re scared they’re not good enough to succeed.
  • Philosophical Problem: They believe they deserve more freedom, but they don’t know how to get it.

Pro Tip: Frame your marketing around the internal problem first. People make decisions emotionally, so addressing their fears and desires will resonate more than just listing external solutions.

3. Guide (That’s You!)

Here’s the magic: YOU’RE NOT THE HERO. You’re the guide. You’ve been where they are, and now you’re here to help.

Pro Tip: Position yourself as empathetic and competent. Share stories of your journey to show you understand their struggles, but focus on how you can help them succeed.

4. Plan (Your Process)

Nobody buys into vague promises. They need a clear plan, a step-by-step roadmap.

Pro Tip: Simplify your process into three easy-to-follow steps. Too many details can overwhelm people; they need clarity to take action.

5. Call to Action (CTA)

This is where most network marketers drop the ball. If you’re not telling people exactly what to do next, they won’t do anything.

Pro Tip: Use clear, direct language in your calls to action. Avoid vague phrases like “reach out if you’re interested.” Instead, say, “DM me ‘INFO’ to get started today.”

6. Success (Transformation)

What does success look like for your audience? Don’t just say, “Make more money.” Paint a picture of the transformation.

Pro Tip: Highlight specific benefits they’ll experience, like more time with family, financial security, or better health. Help them visualize how their life will improve.

7. Failure (What’s at Stake?)

Finally, don’t shy away from showing what happens if they don’t take action. You’re not being negative—you’re helping them see the cost of staying stuck.

Pro Tip: Be gentle but clear when addressing failure. For example, mention missed opportunities or the risks of staying in the same place while others move forward.

How This Will Transform Your Network Marketing Business

When you follow the StoryBrand framework, everything changes. Your social media posts become clear and compelling. Your audience starts seeing themselves in your story. You stop chasing people—they start coming to YOU. Most importantly, you’ll build a brand that’s about helping people solve their problems, not just pitching products or opportunities.

My Challenge to You

Here’s the deal: I want you to try this for a week. Use the StoryBrand framework in your posts, emails, or even conversations. Focus on your audience’s story, not your own.

And if you need help getting started, let’s talk. I’ve been where you are, and I know what works. Shoot me a message, and let’s build your story together.

Talk soon—
Ty Tribble

P.S. Need Help Creating a Clear Marketing Message?

If you’re ready to take your network marketing business to the next level, grab a copy of Building a StoryBrand by Donald Miller. It’s the book that changed the way I market, and I know it’ll do the same for you.