For years, the phrase “You Should Be Here” was closely associated with one of the most recognizable travel-based network marketing companies in the world: WorldVentures. The company built a massive global distributor base and positioned itself as a lifestyle-driven travel club offering curated experiences through its DreamTrips product.
However, after financial struggles and a Chapter 11 bankruptcy filing in late 2020, the company’s future appeared uncertain.
Now, under new ownership and leadership, the brand has re-emerged under the name DreamTrips International. Here is what happened, and what the relaunch means for the network marketing industry.
A Brief History of WorldVentures
Founded in 2005, WorldVentures grew rapidly by combining two powerful incentives: discounted travel experiences and a multi-level marketing compensation plan. Members purchased travel club subscriptions and independent representatives earned commissions by enrolling new members and building teams.
At its peak, WorldVentures operated in dozens of countries and attracted hundreds of thousands of members. The company became known for large conventions, strong field culture, and lifestyle branding.
Critics, however, frequently questioned the sustainability of its compensation structure and the balance between retail travel value and recruitment emphasis. Like many MLM companies built around memberships, its long-term viability depended heavily on ongoing enrollment and monthly subscriptions.
Bankruptcy and Restructuring
In December 2020, WorldVentures filed for Chapter 11 bankruptcy protection in the United States. Chapter 11 allows a company to restructure debts while continuing operations under court supervision.
The filing followed mounting financial pressure, distributor concerns, and operational disruptions.
For many representatives, the bankruptcy created uncertainty regarding commissions, membership credits, and the overall future of the business model.
Acquisition and Relaunch as DreamTrips International
In 2021, Verona International Holdings acquired the exclusive rights to the DreamTrips travel membership brand. As part of that acquisition, DreamTrips International, LLC was formed to relaunch the travel club and network marketing opportunity under new ownership.
Rather than rebuilding under the WorldVentures corporate name, leadership chose to elevate the product brand, DreamTrips, as the primary identity moving forward.
New executive leadership was introduced, including Mark Smith as CEO of the network marketing division and Tammy Smith as Chief Field Officer.
According to company communications, the relaunch included:
- Structured plans to address past commission obligations
- Honor of certain virtual currency credits for members
- A streamlined product focus around the DreamTrips travel club
The strategy positioned DreamTrips International as both a continuation and a reset.
The Current DreamTrips Offering
Today, DreamTrips International promotes itself as a global travel membership community. The core product remains curated travel experiences and access to discounted hotels, flights, and rental cars.
Membership tiers vary and may include:
- Curated international and domestic group trips
- Travel credits toward future bookings
- Access to negotiated travel rates
- Loyalty or Founders-level benefits
On the business side, Brand Ambassadors can earn commissions by enrolling new members and building sales organizations, similar to the original WorldVentures model.
Recent promotional materials have highlighted “Founders” membership levels and anniversary initiatives aimed at revitalizing field momentum.
Industry Perspective
The relaunch raises several important questions for the MLM industry:
- Can a legacy brand overcome bankruptcy stigma through rebranding?
- Will the compensation structure shift meaningfully, or remain membership-driven?
- How will regulatory scrutiny of subscription-based MLM models evolve?
Travel clubs operating within network marketing face unique challenges. Unlike consumable products such as supplements or skincare, travel is discretionary spending. Economic downturns and global travel disruptions can significantly impact member retention.
At the same time, experiential lifestyle branding remains a powerful recruitment tool in direct selling.
What Prospects Should Consider
For individuals evaluating DreamTrips today, key considerations include:
- The actual retail value of the travel membership without building a team
- The sustainability of commission payouts
- Customer retention rates
- The company’s financial transparency post-restructuring
- Independent reviews from active members
As with any MLM opportunity, long-term viability typically depends on genuine retail demand beyond the distributor base.
Final Thoughts
The transition from WorldVentures to DreamTrips International represents both continuity and reinvention. While the core concept of curated travel experiences tied to a network marketing model remains intact, the relaunch under new ownership signals an attempt to reset credibility and stabilize operations.
Whether DreamTrips can regain momentum comparable to WorldVentures’ peak years remains to be seen. What is clear is that the brand still carries recognition, a global distributor legacy, and a defined niche within travel-based direct selling.
For observers of the industry, DreamTrips’ next chapter will serve as a case study in how legacy MLM brands navigate restructuring, rebranding, and reputation rebuilding.
