The National Institutes of Health, one of the most respected scientific bodies on the planet, awarded a major research grant to UCLA to study the effects of Juice Plus+ Berry Blend on brain health and cognitive function.
The NIH doesn’t hand out money to just anyone. Their grant process is one of the most rigorous peer-review systems in the world. A panel of leading scientists looked at this research proposal and said yes, this is worth funding, this is worth studying, this meets our standards. UCLA is now partnering with University College Cork in Ireland and Ulster University in Northern Ireland to run a five-year, randomized, double-blinded, placebo-controlled clinical trial on Juice Plus+.
That’s the gold standard of scientific research. That’s not a testimonial. That’s not a before-and-after photo. That’s the kind of credibility that most supplement companies never come close to.
What the Study Is Actually Looking At
The research will focus on men and women aged 50 and older who have a family history of age-related cognitive decline. Scientists will measure how Juice Plus+ Berry Blend may affect cognitive function, brain parameters, and related biomarkers over the course of the study.
One thing worth noting if you plan to share this with your audience: this study has been funded and is underway. It has not concluded. There are no results yet. What exists right now is the credibility of the institutions involved and the legitimacy of the process being used.
That distinction matters. Your job right now is not to claim Juice Plus+ prevents cognitive decline. Nobody should be saying that. Your job is to share what is actually happening, which is remarkable enough on its own.
Why Most Distributors Will Get This Wrong
Some people in the Juice Plus+ world are going to see this news and immediately turn it into a pitch. They’ll post something like “NIH proves Juice Plus+ improves brain health!” and tag it with a buy link.
That’s not what this says and it’s not what happened.
The NIH funded a study. That’s the news. And the news is genuinely exciting without any embellishment.
The distributor who overstates this does real damage, to their own credibility, to the credibility of the people who follow them, and to the long-term integrity of the brand. When the study eventually concludes and the results come out, if the results are positive, the people who were honest about the process will be in the best position to share them. The people who overclaimed early will have already burned the trust of their audience.
Gary Vee has a line that applies here. Be the TV show, not the commercial. The commercial exaggerates and pitches. The TV show tells the real story and earns trust over time. This is a real story. Tell it like one.
What This Means for Your Content Right Now
This news gives you a legitimate reason to start a conversation about cognitive health, about the science behind the products you sell, and about why not all supplements are created equal.
You can talk about why the NIH funding process matters. You can explain what a double-blinded, placebo-controlled trial is and why it’s the gold standard. You can share your own experience with the product. You can talk about why you chose a company that’s willing to put its products through this level of scrutiny.
None of that is a pitch. All of it builds trust. And all of it positions you as someone who understands what they’re selling, which is the single biggest differentiator in network marketing.
The average distributor shares a company graphic and hopes someone clicks. The distributor who explains why a real university is running a real study on the product they sell every day is having a completely different conversation with their audience.
That second distributor is building a business. The first one is hoping for one.
The Bigger Picture
I have been writing about network marketing since 2003. I started MLMBlog before most people knew what a blog was. One of the things I have watched over and over again is companies come and go based on whether they actually stand behind their products with real science or whether they just rely on hype and momentum.
Companies that invest in real research, that submit their products to independent universities and government-funded trials, that welcome scrutiny instead of hiding from it, those are the companies worth building with for the long term.
The fact that UCLA, University College Cork, and Ulster University are all involved in this research, and that the NIH, Research Ireland, and the Health and Social Care R&D Division of Northern Ireland are all funding it, tells you something real about where this product stands in the scientific community.
That’s not marketing. That’s credibility earned through process.
Share the story. Tell it straight. Let the science speak for itself. And if you’re a Juice Plus+ distributor who has been looking for a real, substantive conversation starter with your audience, you just found one.
