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Listen,people make comments all the time, it doesnt mean the company endorses their claims. Now not to change the topic but lets discuss the disaster that was the zrii chicago launch this week.
I gave my friend this analysis and since you all have asked I will give it to you. Zrii”s 1st general session was supposed to start at 11:00p.m. They started two hours late. During those two hours I made good use of my time, mingling with distributors (they call themselves “executives”, sounds like AMWAY, don’t worry it’s not the last unoriginal idea you’ll read about here) and corporate employees.
NO ONE! Not a single one, including my friend could tell me, (A) the process. Where does the juice come from? Where is it manufactured, bottled and shipped from? They would simply say California but they couldn’t tell me where, what company, or any other details. They either didn’t know or wouldn’t say and both those reasons made me nervous about the quality and control of the product. (B) If Bill Farley and his hired executives are so committed to Zrii, if it is such a unified, revolutionary idea, why is Zrii in essence the second job they are all holding down? All the executives have Zrii as their secondary employment. They all are still running other businesses, or as I found out running them into the ground. (C) Why has Deepak Chopra completely backed away from Zrii? Why did he ask to be taken off their web site and simply have it endorsed by his center? (D) Without talking mythology, why is this “brand”, which is all they talked about in the meeting, any better than any other direct sales beverage company?
I can tell you why I believe Mona Vie to be the leader. They talked about the bonus program, the “prosperity plan”, I countered with similar plans from other companies, and the fact that Mona Vies compensation plan was far more beneficial to the distributor than the plan Zrii has set forth. They talked about the story of the Amalaki fruit; I told them the story of Mona Vie. They told me the health benefits. I told them the health benefits of drinking Mona Vie. This one lady was venomously attacking not just Mona Vie but other companies as well. It got me to the breaking point, which is hard to do, so at her insistence, I let her have it. Watch the video she said, just watch the video, the video is incredible. Okay, I said, have you seen the video? She said she had. I said well I haven’t, but let me guess its contents. She looked at me puzzled. I continued.
“It starts off with some questions that need to be answered, maybe some facts, about disease, about mal nutrition, about dreams and what people want. Things like, do I want a healthier life? Do I want to live my dreams? Do I want to live the lifestyle I have always wanted to live? Then cut to Bill Farley, he talks about this idea he had, (being the concerned advocate of health that he is), he talks to a friend, some kind of spiritual guru or alternative medicine practitioner will do. I bet its Deepak Chopra. And you got to wonder, is this even his idea or is he playing the egocentric money hungry opportunist again? They talk and he tells him a tale of a legendary fruit that has untapped healing and medicinal properties. Then Boom! Whisk us off to a foreign land that no one is familiar with, roam the streets a bit, talk folklore a bit and then the finale? Wrap it up with modern science justifying all the hocus pocus. I’ll tell you what, I would have believed it a little more if the power of the brand or the folklore of the juice could have started this meeting two hours earlier, would have given the wisdom to foresee that it’s too cold and windy to send groups of people out into a lake on boats. Well, I guess they don’t need wisdom for that, just Al Roker.” She was stunned.
I said, lady I’m a direct sales veteran, you can’t pull the wool over my eyes. Look around you. These guys want to make a fast buck. They have run numerous companies into the ground. Bill Farley being one of them. Lawsuits, allegations, bankruptcy. Just ask him about fruit of the loom, or bullying his way into the Sox with other people’s money. Or ask Bill about his “team” that comes from Sibu. A company that ran aground under their leadership so they decided to jump ship. Just in case these items were news to you here is the scoop.
Bill Farley, the company's former chairman chief executive officer and chief operating officer was forced out of fruit of the loom prior to bankruptcy in late 1999, after having piloted the company into massive debt and unproductive business ventures. Fruit of the Loom filed for Chapter 11 bankruptcy protection in 1999 shortly after posting a net loss of $576.2 million. Its 66 million shares of outstanding common stock dropped in value from about $44 per share in early 1997 to just more than $1 by the spring of 2000. If you want more just Google it.
When we finally got into the meeting it turned into the Bill Farley show. The self pronounced king of branding went into his self pontificating shtick that continued for 30 minutes. The company should be called zrawley. The second session talked about the science behind Zrii but there was no magic, no heart, no guts just an overriding emphasis on money, money making, and Bills great success. The symbol of the “zrii brand” on the sides of the stage should have been replaced by Farley’s’ head with dollar signs in his eyes.
The fact of the matter is he has no track record in the industry; he is here for one reason only, himself. I apologize if I seem heated. It’s just that I have seen me too many companies like this. They come and go, they leave people empty handed, they leave people broken hearted, they shatter dreams, they are the bad carbs, the twinkies or the direct sales diet. Their companies sink and the executives get out in the life boats wealthy and nowhere to be found.
Speaking of aquatic fun, in the midst of all this we had a “wonderful” boat ride. The weather was a cold 57 degrees with winds around 25 mph. One “executive” commented, “I don’t think a lot of thought went into this, I feel like I’m on the titanic.” She was a sweet gal so I didn’t try to warn her that she was right in more ways than one.
Zrii and the titanic share very similar qualities. A lot of money behind it, (word on the street is they are still looking for money to finance), shortcuts being made on design, (people are already saying they couldn’t ship prior to the launch because of problems with the juice), a lot of recognizable names on the passenger list, but ultimately, it’s a ship doomed from the moment it launches from port. Like the titanic its flaws will contribute to its sinking along with a captain who lacks the experience and decision making skills he was so praised for having previously.
I have a thought, get an original idea! Here’s some advice, do something that hasn’t been done! Bill Farley, branding genius? Or branding plagiarist? Read Farleys’ history and that of his executive team. They all have extensive experience in buying into businesses and running them aground and this is no secret, its’ common knowledge, Google people! Google!
Zrii like the titanic will sink. They will join that cold ocean floor of me too companies that litter the direct sales ocean. Remember, with all the hype, all the fanfare, all the names, bands and fireworks, the ship sank, at least the titanic left on schedule.
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Regards
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