By Dan Mitchell, MLM Blog Correspondent
This from Asiya Bakht at BrandRepublic.Asia:
KUALA LUMPUR – Marketing firm Amway has shortlisted three agencies, Ogilvy & Mather, TBWA and a local shop, for its creative business in Malaysia.
Sources suggest that Amway’s creative account in the market is currently handled by several local agencies on a project basis, and the ongoing pitch might be aimed at consolidating its business.
Amway’s product lines include home-care and personal care products, jewellery, electronics, water and air purifiers, Nutrilite dietary supplements and insurance and cosmetics.
In 2004, health and beauty products accounted for nearly 60 percent of Amway’s worldwide sales.
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