From Business Standard:
With an aim to meet the market demand, Amway India Enterprises Pvt Ltd, a major direct selling FMCG Company in the country, is planning to triple its production capacity by the end of the current calendar year 2009, at an investment of Rs. 55 crore.
The company has said it will expand the production capacity at its contract manufacturing facility in Baddi (Himachal Pradesh). The company has just inked an agreement with its Baddi-based leading vendor
Sarvotham Care Ltd for the purpose.
Amway India is a wholly owned Indian subsidiary of the US $ 8.2 billion Amway Corporation, Michigan, USA, one of the largest Direct Selling Companies in the world. The company manufactures its production through seven third-party contract manufacturers in the country, with Baddi-based Sarvotham Care being Amway India’s largest vendor (contract manufacturer).
Around 85 per cent Amway products sold in India are being manufactured by its vendor Sarvotham Care.
“With an aim to meet the market demand, we are planning to triple the production capacities by December 2009. We are adding four new manufacturing lines at our contract manufacturing facility in Baddi in Himachal Pradesh. The work is expected to start around mid-May and to be completed by the end of the current calendar year 2009. An investment for expansion is estimated to cost at Rs. 55 crore,” said William S Pinckney, Managing Director & CEO, Amway India Enterprises Pvt Ltd, at a press conference during the Baddi plant visit for select media reporters.
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