Amway has been all over the news lately.
You haven’t seen it?
Well, in the last week Amway was in…
The San Jose Mercury News
The Sacramento Bee
The Orlando Sentinel
The Seattle P.I.
Here is a sample headline:
Magic makes winning look easy in Amway return – San Jose Mercury News
The paper isn’t talking about "the magic" returning to Amway (I think it left sometime in 1993), the paper is talking about the Orlando Magic and the Amway Arena.
The regular mention of Amway in the newspaper without bringing up door to door sales and pyramid scheme in the same sentence is probably a good thing for the company and it’s independent business owners, except for the fact that Amway no longer exists in North America.