By Dan Mitchell, MLM Blog Correspondent
From WorldPressOnline:
Arbonne International, LLC (Arbonne) today announced Katherine “Kay” Napier has joined the company as its new Chief Executive Officer. Napier will lead all key facets of Arbonne’s global business while reinvigorating the company's focus on its core principles, established almost 30 years ago: to create products that are pure, safe and beneficial. Arbonne creates opportunities for people seeking meaningful financial, social, cultural and intellectual rewards; and encourages all members of the organization to contribute locally, nationally and internationally to the improvement of our ecological, social and cultural environment.
“Kay brings the vision, experience and insight required to lead Arbonne through its next phase of growth,” said Ira Kleinman, Arbonne’s Chairman. “Kay impressed us with her ability to leverage and build upon organizational strengths to drive success. While Kay has deep grounding in marketing and development, she also brings a high level of operating experience, which will be critical to Arbonne's long-term growth. We are very pleased to welcome her to the team.” “I consider it a privilege and a great opportunity to lead Arbonne’s employees and Consultants worldwide at this important time for the company. There has never been a better time for the terrific combination of pure and beneficial products shared by motivated, talented women,” said Napier.
Napier most recently held the position of Senior Vice President, Marketing for McDonald’s. While at McDonald’s, she led the reinvention of its Happy Meal business, directed the development of its “go active” product and marketing initiatives, and deepened the brand's connection with women and families through the roll-out of information about healthier living and the development of healthier product choices. Both were key elements of a highly-successful global repositioning effort.
Critical to the success of those initiatives was Napier's close collaboration with McDonald’s highly-developed network of independent franchisees. While at McDonald’s, Napier also led the company's renewed growth in Europe, which resulted from stronger marketing direction, greater communication and collaboration across the continent and the development of new product offerings that better positioned the company on the leading edge of key consumer trends.
