I doubt that this new product release will calm the fears that Arbonne will eventually be turned into a brand for Proctor & Gamble.  

The once prestige Swiss skin care line seens to now be going the commodity route.

Arbonne International, LLC (Arbonne®) today announced the release of three new health and wellness products. Arbonne’s latest products include a new, aluminum-free deodorant, alcohol-free mouthwash and fluoride-free toothpaste.

“Arbonne is proud to offer new family-friendly formulas. With the introduction of these new products, Arbonne is adding pure, safe and beneficial deodorant, mouthwash and toothpaste to our product collection,” said Arbonne CEO Kay Napier. “Our customers are looking for more natural solutions to all of their health and wellness needs. These formulas contain only the highest quality ingredients, making them perfect for the whole family.”

These products are vegan certified and formulated without animal products, animal by-products, gluten, parabens, formaldehyde-donating preservatives, petroleum based Benzene, Mineral Oil, Petrolatum, Phthalates and Toluene, and PABA. Arbonne is cruelty free and does not test any product on animals. In addition, Arbonne’s product line incorporates more earth friendly packaging which has resulted in a 50% material source reduction.

Key Product Highlights:

  • Arbonne Pure Mint Deodorant: Aluminum-free and paraben-free.
  • Arbonne Pure Mint Mouthwash: Alcohol-free, paraben-free, and formulated without sodium lauryl sulfate.
  • Arbonne Pure Mint Toothpaste: Fluoride-free gel that helps cleanse and brighten teeth.

Quote from Press Release.