NEW YORK, March 7 /PRNewswire/ — Avon
Products, Inc. today announced it has signed Academy Award winner
Jennifer Hudson to be the exclusive spokesperson for the Imari
fragrance brand, including the newest scent, Imari Seduction. The
classic Imari scent has been Avon’s best selling fragrance since it
launched 20 years ago. Imari Seduction will go on sale in August 2007
in the United States, Canada, Puerto Rico and the Dominican Republic.

Hudson, who recently won the Oscar for Best Supporting Actress for
her show-stopping performance in "Dreamgirls", will serve as the face
of Imari under the new agreement. She will make her first Avon
appearance at the unprecedented Global Summit for a Better Tomorrow,
presented by the Virtue Foundation in partnership with Avon, happening
today at the United Nations in New York City. Held on the eve of
International Women’s Day, the event will spotlight women’s rights
issues worldwide, and will mark the creation of the Avon Hello Tomorrow
Fund to benefit women worldwide who are making a difference in their
communities.

The rollout of the new Imari Seduction will be supported by a
national print advertising campaign in the United States. Hudson will
also appear in the company’s brochure for both the classic Imari scent
and the new Imari Seduction, which is distributed through Avon
Representatives to over 15 million customers bi-weekly.

"We are thrilled to partner with Jennifer Hudson at this very
exciting time in her career," said Liz Smith, Executive Vice President,
President North America and Global Marketing. "Avon is a company
dedicated to empowering women, and we believe that our Avon
Representatives and their customers will be truly inspired by
Jennifer’s dream-come-true success story."

"This is an honor for me and very flattering," said Hudson. "With
the success of ‘Dreamgirls’ and now an Oscar, it’s been an incredible
few months. And now, to partner with Avon is really a dream come true
for me. It’s exciting to be representing the Imari brand, which really
embodies confidence and femininity."

Imari Seduction, a Fruity Oriental, is a blend of luscious plum and
purple orchid with tantalizing hints of warm vanilla, amber and musk.
It will be offered by Avon’s 650,000 Representatives in the United
States, Canada, Puerto Rico and the Dominican Republic as well as
through the company’s web site, avon.com.

About Avon

Avon, the company for women, is a leading global beauty company,
with over $8 billion in annual revenue. As the world’s largest direct
seller, Avon markets to women in well over 100 countries through over
five million independent Avon Sales Representatives. Avon’s product
line includes beauty products, fashion jewelry and apparel, and
features such well-recognized brand names as Avon Color, Anew,
Skin-So-Soft, Avon Solutions, Advance Techniques, Avon Naturals, Mark,
and Avon Wellness. Learn more about Avon and its products at http://www.avon.com/.

                                                Website: http://www.avon.com/