Order on the web, personal delivery and follow up by the Avon representative, interesting concept…

Marketing Sherpa:

What if you wanted to transfer the one-to-one relationship your reps
have with their customers onto your Web site? Now, what if you needed
to do that for a lot of reps, like up to 600,000? That’s the boat
Pattiann McAdams, Avon’s Executive Director of Ecommerce, North
America, was in. In our exclusive interview, see how McAdams added that
and managed to build in invoicing, returns and other back-end support.
Not to mention her simple-but-striking service innovation – allowing
Web-based customers the chance to receive hand-delivered orders from
their personal reps. The entire initiative has been so successful after
just a few months, she’s already exploring ways to expand it to other
countries.