I noticed a good article today on Law.com from the New York Law Journal about the Federal Trade Commission and their view of endorsements and testimonials on blogs. If you’re a network marketer with a blog this will interest you…
Here’s an excerpt:
However, now assume the consumer joins a network marketing program under which she periodically receives various products about which she can write reviews if she wants to. If she receives a free bag of the dog food through this program, her positive review would be considered an endorsement. That is because, in this fact pattern, there is an ongoing relationship between the consumer and a network marketing program, and economic gain by the consumer based on the stream of products, which makes the blog posting an endorsement within the meaning of the guidance.
Check out the whole article over at Law.com.
