Michael Oliver:
Calling leads is HOT calling!Why? Well, ask yourself this question… Who Called First?
They did of course, by replying to your advertisement or your lead
company’s advertisement!They called because they are looking for something. They have a need…
a problem to solve. They’re looking for HELP.Also, don’t be fooled into thinking that they’re looking for
information! They’re looking for HELP. There’s a big difference! You
wouldn’t refuse to talk with someone who is looking for help would you?
So if THEY called YOU first… why would you be afraid to call them
back?So now you’re aware they are expecting your call, make sure you give
them the courtesy of getting back to them as soon as possible. And when
you do, remember, let go of trying to make a sale and simply ask
questions and have a dialogue around discovering….
- What they want?
- Why they want it?
- How much are they committed to get it?
The sale will naturally happen if it’s meant to happen.
Very good advice, and also an excellent book to utilize as a resource.
Reminds me of some of Todd Falcone's words of wisdom regarding the use of leads and the posture to maintain while calling them…
Awesome article! I actually have an Excel spreadsheet on my desk with 30 leads on it. Until today I have not made one call, I'm just putting it off day after day…
After reading your blog about the difference in cold calls and calling leads, it suddenly made a lot of sense to me. Thank you so much, you've been a great help!