CTV.ca:

The United States Cosmetic, Fragrance, and Toiletry Association last
year called China its "largest future growth market," and companies
like Avon Products Inc., Mary Kay Inc., L’Oreal SA, and Procter &
Gamble Co. are all fighting for a share.

Zhang, the publisher, estimates there are about 1 million plastic
surgeries a year in China. In the United States, with less than a
quarter of China’s population of 1.3 billion, twice as many operations
were performed in 2005.