Sales parties in women’s homes are no longer old-fashioned social teas or trunk shows. The saleswomen, who wield samples from jewelry to cookware, advertise on their own Web sites and use sophisticated software and automated e-mail to stay organized. A Naperville company, Next Wave Logistics, is playing a key role in equipping these direct sales forces with the latest technology.

The strategy takes advantage of today’s booming direct sales industry, which has shaken its image as a cult or a pyramid scheme.

CHICAGO SUN-TIMES :: Sandra Guy :: Next Wave charts course for smooth selling