Source: PR Newswire
New York, NY, October 16, 2009 – Avon Products, Inc. today announced a partnership with award-winning artist, Fergie. A bold choice for the global brand, Fergie represents the same independence, confidence and femininity that Avon promotes. Avon is tapping the multi-talented singer, songwriter, fashion designer and actress to collaborate on a fragrance that embodies her unique character and appeal.
"I’m so excited to partner with Avon to develop my first-ever fragrance," Fergie commented. "I’m always seeking out new ways to express myself, and fragrance is the perfect opportunity to share my originality and confidence with my fans, and the Avon consumer. I couldn’t be happier to be working with a brand with such a strong reputation for supporting women."
"We are thrilled to partner with Fergie and feel she will resonate strongly with our Avon Representatives and customers both as a fashion/style icon and a bold, multi-talented woman," says Jeri Finard, Senior Vice President and Global Brand President, Avon Products, Inc. "Fergie is a strong, confident and unique woman who stays true to herself and her beliefs. She inspires others with the empowering message that anyone can make their dreams come true – a message that is at the core of the Avon brand."
