There’s a great review at Entrepreneur.com of the new book Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust by Chris Brogan and Julien Smith.
What’s a Trust Agent? Here’s a definition from the book:
Trust agents build networks almost reflexively by being helpful, by promoting the good work that others do, by sharing even their best stuff without hesitation, and by finding ways to deliver even more value on top of all that without asking for anything in return. Instead of sucking up to the big guys . . . trust agents reach out to the up-and-comers.
Does this sound familiar? In my experience the most successful Network Marketers are first and foremost Trust Agents.
Here’s The 6 Characteristics of Trust Agents:
1. Make your own game (i.e., stand out by being different).
2. One of us (you are not above your market; you are part of your market).
3. The Archimedes effect (it’s all about the leverage).
4. Agent Zero (start your networks before you do actual business).
5. Human artist (learning the soft skills).
6. Build an army (you can’t do it alone).
Check out the whole review over at Entrepreneur.com.
