Trying to get an appointment with a doctor to sell them on your Network Marketing product is a very difficult task. There are pharmaceutical reps who work at it on a full time basis and still struggle with scheduling time with doctors.
But, if you are dead set on trying to work with doctors, I did find this post over on Drew Berman’s blog about this very subject. Some good pointers here, regardless of what company you are working with.
Drew Berman:
On February 8, 2012, Ron Reid, one of the top Isagenix producers, interviewed Dr. Nick Messina, M.D., a member of the Isagenix medical doctor’s panel. Dr. Messina offered very compelling information and strategies on how to market to doctors, approaching medical doctors with your Isagenix business. He mentioned that one of the ways to go about this is to work with the receptionist, with the goal of developing a rapport with him/her. As many drug company’s have done in this past, offering to pay for lunch for the office staff is a great way to begin the process of creating a opening. This may just get your foot in the door, but there is much more to understand!
Countering Objections when you Market to Doctors
Dr. Messina offered a number of ways to countering objections by doctors, such as if the doctor objects to Isagenix products not being FDA-approved. For example, you could reasonably counter with the comment, “Oh, you mean like Vioxx?” Vioxx was a medication that was rushed to market, yet demonstrated numerous side effects and problems. Dr. Messina shared that the FDA has a historically low bar, and tend to rush drugs to the market.
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Ty Tribble
Founder, MLMBlog
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I think there is an alternative approach than befriending receptionists, like search for the domain of the product, like, if it’s a psychological treatment drug, do a market research on “who & where” as in – ‘Who’ are the doctors in the field? ‘Where’ are they available for a 5minutes talk? Have good counter arguments ready to fire, but always keep a smile & never say anything like you’re having an argument with the doctor. Be polite & patient, let them speak, no one likes much to listen. So, be the believer before making anyone else believe, let alone follow.
Good Luck.