This is an interview I did in October of 2004.

In this third and final part of my interview with Fred Johnston, Fred let’s us take a peak into how he builds his Quixtar business. If you missed part I and II of the interview, the links are below.

Part I

Part II

What can we all do if we have a passion in Direct Sales? How can you build a Quixtar or ANY direct sales business without being caught up in the motivation, training and tool scams?

1. Get back to the basics. Find a mentor – be wise, pick wisely – don’t be deceived by the charismatic pitch artist. Tie in with someone upline and get close. Take them out for dinner. Fly to see them. Stay in
contact constantly by phone and email and in person if you can. If they want you to PAY to get to a meeting, find out who and how anyone profits from that meeting. If they do — you are in the wrong LOS and the wrong business organization (regardless of contracting company).

2. How I build my business is through networking. Learn to say ‘hi’ to someone new every day. Contribute to others. Join charity organizations. Volunteer at your kids school. Start an online community
discussing a topic of your choice — something you love and can stay with REGARDLESS of whether you make money. Learn to ATTRACT others to you! Don’t sell. Network. There are hundreds of ways to network. That’s how you build a networking business! Don’t be passive, business will never come to you! But, don’t be shy either — offer your time, effort and money and get involved — opportunity always presents itself if you are actively involved with others. Don’t expect to win the lottery in Direct Sales (find someone that will go do it on their own). It might happen, but you might win the lottery too. Don’t expect it, you do the work.

2. Use current technology as Dexter did when he started to train and motivate those you sponsor and help create sales (because you learned to create sales). Dexter had a tape deck! You have the internet.
Empower your organization through online communities. As an organization, you can do exactly what Dexter did to build the biggest network in the world — pass on knowledge very quickly through
technology. Matter of fact, if you are passing on the right information, you can do it faster than Dexter because information flows faster! One ‘recording’ today can go out to thousands! Do you have
something that’s worth hearing? If not, bad information flows just as fast as good information and can be a disaster if you don’t know what you are doing! It’s VERY easy to get sucked into chasing the end of the
rainbow on the Web. Be careful and be sure you know what you are doing.

3. Reading is part of a good life and a good business. We have a very, very serious reading program. You can tell right away who is going to be successful by their reading habits. Very successful people in all
industries consume large numbers of books — sometimes several a week!

4. Learn and teach money management and savings. Have your organization be on a savings program that leads to an investment program (the analogy between business residual income is nearly exactly the same as investing — it needs to be taught). If someone is new to savings have them start with $5/week — a fast food meal. In order for someone to be successful networking, they need to have confidence they are on the right path to create wealth — then they can connect with others on that issue. Someone saving $5/week for a year can give someone a HUGE confidence boost and it’s amazing how fast and comfortable they can get by being involved with wealth development (and understanding how you
live off of residuals from your money and efforts).

This is exactly how I build my business using Quixtar as a contracting company and we have absolutely zero overhead and zero tool costs. We invented the system first, then added Quixtar.com to the fold. This was not a spin off the AMOs. But, it is based, at it’s core, on what Dexter Yager did 25 years ago to build the biggest organizations in the world. But, that fundation is the base of all successful business. Each organization you develop will modify the above ‘system’ slightly to match their personalities, ideas, interests — but the core concept of networking, and saying hi daily to others is and will always be the
foundation to starting a Direct Sales or Network Marketing business.

Take care,
Fred Johnston
freddmf@makingtherun.com