The Avon Foundation for Women launched its first viral campaign, “Kiss Breast Cancer Goodbye,” on October 8.
The nonprofit worked with social media company Oddcast and integrated marketing agency Brigandi & Associates on the effort.
The campaign includes a microsite, PassTheKissOn.org, promoting the “Lips for Life” tote, which will be used for fundraising. There are also Facebook and Twitter tie-ins, as well as a campaign widget.
The site also features a video starring actress Reese Witherspoon, who serves as honorary chairperson of the campaign. Consumers can also create a personalized message and pass it on to family and friends through a pair of “talking lips.”
Source: DM News
– Dan Mitchell, MLM Blog Correspondent –
