This is an interesting spin on MLM/Network Marketing use of video. I took a look at the Longaberger live stream and found Rachel Longaberger, whose father founded the company in in 1973.
I know companies do live streams about products all of the time, but this seems a little different.
QVC has been producing sales and making money for a long time, I’m a little surprised it has taken this long for a company to implement some of the strategies.
Longaberger, a social commerce retailer and American home goods brand known for artisanal handcrafted products, today announced the launch of Longaberger LIVE, a new live streaming platform where viewers will have access to exclusive timeless and modern home décor and better lifestyle products while interacting with highly acclaimed hosts to educate and shop.
A trailblazer in social commerce, Longaberger is making strategic strides in the vertical of social selling, and specifically through live selling, with the new digital streaming platform. Longaberger LIVE aims to enhance customers’ experience by integrating live video shopping and utilizing live selling through a number of widely known hosts and mega-influencers. With a prediction of robust brand growth, The Longaberger Company continues to stay at the forefront of e-commerce and social trends while educating thousands of social influencer stylists with the tools and best practices to understand live selling.
Quote via PR Newswire
Subscribe to The MLM Blog Letter
