It seems that women can’t live without makeup, but apparently women can’t live without their Mary Kay makeup.
Mary Kay ranked number one among all cosmetic brands in consumer loyalty according to the 2010 Brand Keys Customer Loyalty Engagement Index. Additionally, Mary Kay achieved the number 12 position on Brand Keys Top Loyalty Leaders List which ranks consumer loyalty among the 518 brands assessed. That list also includes other well-known brand names like Apple iPhone, Amazon and Google. Mary Kay also ranked number one in consumer loyalty in two categories: cosmetics (mass merchandiser) and moisturizing skincare (mass merchandiser). This is the third year that Mary Kay has ranked on the Brand Keys Top Loyalty Leaders List.
The annual Brand Keys Customer Loyalty Engagement Winners are those brands best able to engage consumers and create loyal customers. Initiated in 1997, the Brand Keys Customer Loyalty Engagement Index is fielded annually in the spring and fall. The current index examines customers’ relationships with 518 brands in 71 categories.
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