Direct-to-consumer sellers Mary Kay and Avon do
well with black women because this way of selling provides an
opportunity to see the brands’ full range of colors and products
instead of a limited group pre-selected by a retailer.Poll
participants were asked, "Who offers products for someone like me?" A
name that showed up in the top 10 in makeup across almost all ethnic
groups was Bare Escentuals. Otherwise, black women chose Fashion Fair
and MAC as their top two, Asian women Shiseido and MAC, and white and
Hispanic women both said CoverGirl and Maybelline.
