By Dan Mitchell, MLM Blog Correspondent
Here's an interesting article by Kim T. Gordon over at Entrepreneur.com:
In the U.S., there are 75
million mothers, all of whom influence 85 percent of their household
purchases. That's about $2.1 trillion per year in spending, according
to the Marketing to Moms Coalition. So what are they buying from you?
If
your target market comprises this vast group of women with children
under 18 at home, then the newest information and trends on their
shopping and purchasing decisions are critical to your success.
Nielsen's Moms Annual Media Survey shows that these busy, time-strapped
consumers use TV and e-mail the most on a day-to-day basis, followed
closely by websites. And when these moms are online, the M2Moms
Coalition survey confirms, their most frequent activities include
paying bills, reading the news, researching products and shopping.
The key to marketing to moms is
providing the right message, and employing tactics that factor in the
economy and their shopping characteristics.
Check out the rest of the article to discover five smart ways you can market to Moms.
