The core purpose of a company is not the product or service, but gets to the broader question of what a company wants to accomplish. Nike’s core purpose, he says, is ”to experience the emotion of competition, winning and crushing competitors.” 3M’s core purpose is ”to solve unsolved problems innovatively.” And Mary Kay Cosmetics’ core purpose is ”to give unlimited opportunity to women.”

Don’t do it the way Michael in ‘The Office’ does : The Morning Call Online