Before I tell you why I think Podcasting is so important to Network Marketing, I wanted to direct you to the latest Network Marketing Podcast of a conference call on leadership by Passport CEO, Bo Short.
You can subscribe to the MLM Blog Network Marketing Podcast feed here.
From an earlier MLM Blog post:
It’s one of those nights. Your daughter has a swimming meet at 7:00PM and your son has a soccer game at 7:15PM and then there is the Network Marketing conference call by the # 1 MLM trainer in 2004, Michael Oliver. You have looked forward to this call for months, but the call starts at 7:30, right in the middle of your kid’s important events.
What do you do?
How about plugging your iPod into the USB port on your computer and having the conference call automatically feed into your MP3 player?
It’s called Podcasting and according to Glenn Garnes at The Perfect Networker, "Podcasting can be used to distribute audio content to people wherever they may be, and have it be mobile so they can take it on the road with them, listen to it in the car, or anywhere else people go. You can distribute news, music, training, personal development content, or virtually anything else you can think of all on the fly.".
Podcasts can also be listened to right on your computer, but the neat thing about it is that you will be able to subscribe to the content you want, such as Passport Training or a weekly leadership radio show with Bo Short and it will automatically be delivered to you via RSS feed.
I can only think of two reasons why a company or a business building system within a company wouldn’t be Podcasting their training.
Money and Money.
Money from CD sales and money from meetings.
If I had Jedi powers, I would make a soapbox rise out of the floor right now…
If you want to sell CD’s and charge money for meetings, be my guest, but you should also provide the material for free to anyone that wants to learn.
If everything is going to go "I-Pod" where does that leave those that don't know about, care about or want an I-Pod? Especially those of us in the industry that are in our 50's and 60's? Are we going to be "forced" into the tech of tomorrow to be able to stay in business? Just wondering!
Rod,
If you are tech savvy enough to read a blog, you are tech savvy enough to listen to a Podcast on your computer. You don't need an iPod or an MP3 player.
Rod,
I listen to podcast's all the time in my car, and don't have an Ipod. I know this sounds a bit old school, but I just burn them onto a cd, and listen to them that way. Blank cd's only cost me 5 cents, so well worth it.
Hope this helps.
Shane
Just when you thought you were getting internet marketing down and starting to make some headway, now we need to learn "podcasting". I don't even know what a "pod" looks like.
I'm getting too old for this.