I feel like I have beat to death the fact that Network Marketing is entering the mainstream, yet I still see people struggle with the perception of our industry. So obviously, I haven’t finished my job (yet).
I recently had someone tell me that they are having trouble exposing their Network Marketing business to Real Estate professionals. Now that’s funny. In case you haven’t heard, Network Marketing grew by over 1 million new people in the U.S. in 2006.
How is Real Estate doing about now?
The exchange has lit a bit of a fire under my butt to expand on an article that I wrote for the book, "It’s Time…for Network Marketing. The most remarkable form of free enterprise". The article is titled "MLM Goes Mainstream" and discusses what your brother in law doesn’t know about the industry that you have your hands on.
More on "MLM Goes Mainstream" soon…
Today, I want to direct you to a new book titled, "How to Open & Operate a Financially Successful Retail Business: With Companion CD-ROM" by Janet Engle. I’m sure you are asking yourself, "why this book?", and the answer is simple. The author included information about Network Marketing within her "History of Retailing" section. Within the information about Network Marketing is a section that features me. (It’s on page 16, providing great visibility for our industry).
Here is a quick quote:
According to Ty, nothing can take the place of passion and enthusiasm for the product.
"Want to be successful in Network Marketing? Find a product that you really love and tell other people about it."
Now ask yourself this: Why would a book about "How To Open & Operate a Financially Successful Retail Business" include a section (within the first 16 pages!) about a pyramid deal or scam?
The answer? Network Marketing is not a pyramid deal or scam. It’s a legitimate industry that is gaining more acceptance each and every day.
You can pick up the book through Amazon (my affiliate link) or just search Amazon for:
How to Open & Operate a Financially Successful Retail Business: With Companion CD-ROM
Good points Ty.
Too many people "bash" network marketing without really knowing what it is. Or just because it makes for "good" press.
I like to think of it as very similar to affiliate marketing – except you have the opportunity to leverage your income and receive residuals.
This makes it much more lucrative in my mind. And that, in my opinion, is a good thing.
OK – So network marketing grew by a million in 2006. That only means that 98% of a new million people are losing money. The court reports via (Quixtar, Amway, Unana, etc) all tell the same story.
John,
There is no "court report" that I know of that truly shows 98% of Network Marketers losing money.
If you have a link, I would appreciate it.
On the other hand, I "failed" for 12 years before building a six figure income and today I build my business (that should be multi-six figure in 2008) mostly from home in my bare feet.
Was that 12 years well spent?
Today, all of my friends want my lifestyle, and if they had put forth the same effort I did, they would have it.
I've written an article with the same theme to it, Ty.
I make BIG references to Trump, Kyosaki, and Warren Buffett all having ties to MLM companies…(don and robert promote mlm, and warren owns pampered chef)..
And I go into talking about how 'Rocky' himself, Sylvester Stallone, and his wife now have their own mlm company called Seriesse…
So when your brother-in-law gives you junk about mlm, tell him your gonna have Rambo come to his house and kick his (you know what…) ;o)
What many people forget is that franchising had similar perceptions when it first came out and now many people pay 5 to 7 figures to get started in a franchise opportunity.
You can make the same income with less work than a franchise for a much lower initial start up fee in network marketing.
Regarding the 98% failure rate, I've seen that number thrown around but I've never seen how that number was accumulated. However, let's say we defined failure as never making any money and let's say for argument's sake, the number was true.
How many of those 98% actually went to a meeting, got on a conference call, or even contacted a single person to attempt to approach them about their products, services or opportunity?
I would venture to say many of those 98% that is considered in that number don't even have an interest in building the business. They are signed up as a distributor to get a discount or "in case" they run across someone who needs the product.
Roosevelt Cooper
http://www.web204mlm.com