Thousands of true believers gathered in
celebration at arenas across the country, all convinced they’ve found
the true path to success, to wealth beyond their wildest dreams. The
promises are golden, fueling dream they do — of luxury homes, fancy
cars, yachts and private planes. So who are all these people and what
are they so worked up about?

The
people are distributors for a company called Quixtar, which says it’s
had $3 billion in sales since 1999. They say the company’s special
formula for success has made them rich. But their main purpose here is
to tell all these thousands of other distributors that they can do it,
too.