From Bright Side Of The Sun:
Shaquille O’Neal rightly considers himself a marketing master who has leveraged his on-the-court success and his own unique personality into a global brand rivalling many Fortune 100 companies.
There’s no question that he’s one of the most recognizable figures in the world and his online popularity as evidenced by his nearly million strong tweeple army has reached epic proportions.
It should come as no surprise then to learn that Shaq’s virtually marketed diet is part of a scheme to sell something. In this case not just product but hope in the form a multi-level marketing “opportunity”.
The “Shaqlyte” diet (as previously discussed here) is probably a serious attempt by the Big Fella to lose weight and become a more mobile big man in the waning days of his great career. It is also clearly part of a bigger plan to generate hype for the July 31st Las Vegas mega-launch of a new product called Enlyten which seems to consist of two things, a product and an ethically questionable business model.
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It looks like everyone is getting on the MLM bandwagon.
Personally I think that it's great that all of these big names are supporting the fact that MLM is a great business to be in.
However, anyone that joins a MLM company just because the guy at the top is a celebrity but don't know how to actually run a network marketing business, then they would probably be better off just buying a lottery ticket. At least they would know right away if they are a winner or not.
Amy Howard
http://www.SecretsToMLMmarketing.com
I've heard about Enlyten for the first time just a few weeks ago.
NOTE: I am NOT their distributor.. yet..
An amazing thing about Enlyten is that its products have been already used and readily endorsed by leading US athletes.
Moreover, an official US military health guide recommended (!) some of these products, and even mentioned manufacturer's website (!!).
I did some research on Enlyten, and discovered something very interesting about it.
It looks to me that there is unique opportunity there – and you do not need to join MLM for that! (Hint: this is about investing in stocks..)
I even managed to obtain documented evidence of strips’ effectiveness; have not seen other MLM firms with this kind of "proof"!
Having said this – I'll keep Enlyten on my monitor.. 🙂