What Was Bazi XELR8 Thinking?

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This one baffles me. XLER8 is getting out of the MLM business and appears to be taking their product retail.

While I’m pretty sure that Bazi is a fine product, it (the product) is not the asset at XELR8.  The people are the asset.  There is a reason that two of the richest entrepreneurs in the world (Richard Branson and Warren Buffet) now own Network Marketing companies. Other business leaders with huge previous success, like Chris Hausman and Joe O’Conner are focused on Network Marketing as well through their company, EIRO Research.

While the entire world is heading towards Network/Relationship Marketing as a business model (see Twitter, Facebook and Social Media Marketing), XELR8 decides to go backwards.

Their loss.