I think this will pretty much end the debate about why a company would choose Network Marketing to market a product…
Networkers should pay close attention to the bottom of the clip discussing sales:
"…have them be less scripted, and freer to improvise and create real dialogues with their prospects instead of delivering sales pitches…"
Emergence Marketing:
While WOM is not a "new" media channel, but one that has been in existence for as long as social networks have existed, if you look at BzzAgents’ rate card, it looks like they have been able to turn WOM into a manageable and predictable media channel – and that maybe something new. For $65K they will deploy a 1,000 agents, which will generate 47,375 conversations over the period of 12 weeks. If you’ve got a little over $2M to spare, they will deploy 75,000 agents who will generate 3,553,125 conversations in a 12 week period.
If this is all working, and all indications are that it is, then there may be another hidden "lesson learned" here – one that companies should apply to their traditional sales force – have them be less scripted, and freer to improvise and create real dialogues with their prospects instead of delivering sales pitches. But that is not "new" either – David Weinberger and his co-authors of the Cluetrain Manifesto have been saying that for over a decade..
