If you were watching the industry headlines last week, you saw the bombshell: Zinzino has officially merged with It Works! in an all-share deal valued at roughly $30 million.

For those of you keeping score at home, this isn’t just another small-fry acquisition. This is Zinzino—the Swedish powerhouse known for its high-tech “test-based” nutrition—buying up the operational assets of a household name in North American direct sales. We’re talking about inventory, IP, and most importantly, the massive distributor and customer databases of a company that once defined the “lifestyle and beauty” segment.

The Breakdown: By the Numbers

Zinzino isn’t just doing this for the press release. They are projecting this move will tack on an additional $60 million in revenue for 2026 alone.

  • The Deal: $30 million fixed price, paid entirely in Zinzino B-shares.
  • The Goal: Total North American and European domination.

By integrating the “It Works!” network into their existing technical platform, Zinzino is looking to swap out “wraps” for “blood tests.” They are betting that the modern distributor wants more than just a catchy slogan; they want the scientific “cellular level” proof that Zinzino’s biotechnology provides.

TLDR – The Ty Tribble Take


Listen, I’ve seen enough “mergers of equals” to know that usually, one side is drowning and the other has a very specific life raft. But this Zinzino/It Works! move? Seems different.

Back in the day, It Works! won because they had a “hook” that played incredibly well on early social media. It was visual, it was fast, and it was easy to explain. But in 2026, the “shiny object” era of MLM is maturing. Today’s consumer is skeptical. They don’t want a miracle; they want a lab report.

Here’s why I love this for the internet marketer: Zinzino is moving away from the “guesswork” that plagued the industry for decades. Their “test, don’t guess” philosophy is an SEO and lead-gen dream. When you can lead with a diagnostic tool—a blood test that tells a prospect exactly what they’re missing—you aren’t “selling” anymore. You’re consulting.

My advice to the “It Works!” field legacy: Don’t mourn the old brand. The “It Works!” machine was built on incredible hustle and social selling. Now, you’re getting handed a high-tech engine to put inside that machine. If you can bridge the gap between “lifestyle marketing” and “scientific proof,” (not an easy task) you’re going to be a very dangerous marketer in 2026.

Zinzino is proving that the big money is moving toward transparency and tech. If your current company is still relying on 2015 “hype” tactics without the data to back it up, you might want to look at who’s buying whom.

For the record: I am not building It Works or Zinzino.

What do you think? Is “Test-Based Nutrition” the future, or is it too “science-heavy” for the average builder? Let’s hear it in the comments.