Seth Godin's latest book – published late last year – is called Tribes. Get a free Tribes e-book over at Seth's Blog. 

Chapter titles include "The Power of Crazy", Squandering your Tribe", "Now I'm A Believer" and "Can a Fake Passion Build A Tribe".

Mr. Godin contends that technology has changed the make-up and creation of tribes allowing them to communicate and grow in new ways. And there is no tribe without a leader.

Are you ready to lead a tribe? Here are some tribe building tactics:

1. Celebrate Accomplishment

2. Be The Example

3. Lead With Passion

4. Listen Carefully

5. Be Authentic

Check out this Seth Godin video where he gets into how to build and lead your tribe.

In the MLM or Networking Marketing world leading your tribe (downline) is the key to success. 

Here's an excerpt from a review in USA Today:

This time out he tackles the oft-dissected concept of leadership. But he does so with a twist. He delves into the surfacing of a new kind of leader – one who has emerged since the Internet has enabled and mobilized countless global tribes around passions ranging from global warming to politics to great restaurants.

Godin defines a tribe as a group of people connected to one another, connected to a leader, and connected to an idea that inspires their passion. He argues that human beings have a need to belong, "to be part of a tribe, to contribute to (and take from) a group of like-minded people. We are drawn to leaders and to their ideas, and we can't resist the rush of belonging and the thrill of the new," he writes.


P.S. In the free e-book there's even a chapter about Joy Schultz, a Mary Kay representative.