The New Rules of Network Marketing or MLM 2.0 as I like to call it…
From Kim Klaver’s Squidoo Lens:
# 3 We give equal voice to people who have achieved modest financial goals.
For example, women who are in it to earn mad money — $200-$300 a month — to make life a bit easier or more fun, or to give them some independence. These "nylon women" are not turned on by stories of mansions and shiny cars, or promises that their business will explode. They want to hear about how people are using the product and being helped by it. Women in general don’t explode; they pick up the pieces. Chestbeating and strutting don’t turn them on; they’ve seen and heard too much of it already.
Fact: 80% of networkers are women. Some of the most successful marketers are evolved men who respect this fact, and know that chestbeating and exploding are not the way to a consumer’s heart – or wallet.