MLM company Amway, a direct seller, unveiled its plans to open a 2 500 sqm trade center in Ekaterinburg. The center is geared to organization of trainings, business meetings as well as to products distribution. The center will supply over 125 000 beauty consultants from the whole Ural region, which follows right after Moscow and Moscow region by sales value. The center in Ekaterinburg, the largest Amway’s center on the Russian territory, required $1 mln investment. Other trade centers are located in Moscow, Nizhni Novgorod, Saint Petersburg, Samara, Novosibirsk, Rostov-on-Don. Construction of a center in Khabarovsk is in the pipeline.