This lawsuit could have very interesting implications on direct sales in Ireland.
DING Dong, it’s Avon Calling! But this time it’s lipsticks at 50 paces.
Fifteen Irish women are suing Avon, the iconic door-to-door cosmetics giant, after an unprecedented make-up turf war throughout the country.
The test case, which will be heard in the High Court later this week, is being brought by Mary Davey, a Dublin housewife and “Avon lady” for 13 years.
The case could have wide-ranging implications for people who sell products on behalf of companies selling directly to Irish homes.
The most successful door-to-door make-up enterprise in history, Avon has been bringing front-door service to American housewives since 1886. The key to its success has been its remarkable salesforce – a conglomerate of stay-at-home mothers who sell to other housewives.
