InternetRetailer.com recently reported zero growth in Quixtar online sales for fiscal year 2005. Yet, Quixtar has raised prices 5-10% a year for the past 2 years. For example, Quixtar’s Double X vitamin was $68.35 in 2003 and is listed at $78.05 today.

How do these two bits of information connect? Good question.  If Quixtar has zero growth in online sales, but raises their prices 5-10%, you can speculate that the revenue created by the price increases likely made up for an actual decline in product sales.

I suppose from an accounting standpoint, revenue is revenue, but from a Quixtar IBO standpoint it probably means that JOE IBO simply spent more money out of his families budget on vitamins, that were overpriced to begin with.